Overview
Carriers have announced that starting June 17th 2024, all outbound SMS/MMS traffic from UNREGISTERED phone numbers will be blocked. This is not something that 8x8 has control over.
If your 8x8 Work phone numbers assigned to users are sending SMS/MMS messages and they are not assigned to an SMS campaign, please correct this as soon as possible to avoid disruption in your service.
Applies To
- 8x8 Work
- SMS / MMS Messaging
- US & Canada
- 10DLC (10 Digit Long Code)
- The Campaign Registry
Questions and Answers
What does this mean?
Effective June 17th, 2024, outbound SMS/MMS messages from unregistered phone numbers in the 8x8 Work apps will no longer be delivered to their destination.
8x8 Work app users will be notified with a system message that their messages are not being delivered:
For details on how to assign your users/phone numbers to an SMS campaign, please refer to the following article:
How do I check if I have a working SMS Campaign?
Administrators can verify in 8x8 Admin Console if they have a working SMS Campaign. Please note that SMS campaigns configured in 8x8 Admin Console apply only to SMS/MMS traffic via 8x8 Work apps.
For additional information on how to get started with a SMS campaign, please see the following article:
There is a warning message on my SMS Page when I try to enable more numbers, what do I do?
By default each campaign allows up to 48 numbers.
In order to request that limitation to be removed, 8x8 must work with carriers to get their approval on a campaign-by-campaign basis. This process unfortunately is not currently automated. For additional details on how to address this issue please see the following article:
Not all of my users need SMS. Do I need to do anything with the numbers that do not need SMS capabilities?
Users who do not need SMS/MMS capabilities should have their SMS feature disabled, primarily to avoid confusion.
- Note that users who were provisioned before February 15, 2023 automatically had the SMS feature enabled, and will see the capability on their 8x8 Work apps.
- However, if those users are not added to a valid SMS Campaign, and they try to send an SMS or MMS message, they will receive a system error message notifying them of their unregistered status, and their outbound SMS/MMS messages will be blocked.
Is there a cost involved with registration?
Registration with The Campaign Registry is required and has an associated cost: there are both a one-time registration fee and monthly campaign maintenance fees.
8x8 customers are responsible for the one time registration fee of $89 USD at the time of registering their SMS campaigns. However, the monthly maintenance fee will be absorbed by 8x8.
The registration fee will show up as a separate order invoice on your billing.
Can I opt out of the registration process?
Customers cannot opt out of SMS Campaign registration. Unregistered phone numbers will no longer be able to send out SMS/MMS messages starting June 17, 2024.
In order to make sure that your users can continue to send SMS/MMS messages:
- Please be sure to complete the SMS Registration process.
- All phone numbers that need to continue to use SMS/MMS must be assigned to your verified campaign.
How do I complete the SMS registration process?
Administrators can complete their SMS Registration using the fully automated self service web form in 8x8 Admin Console.
If needed, instructions for this are available in the following Knowledge Base articles: