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SMS Brands 2FA Setup for Public Profit Companies

Updated: 08/26/2025

Objective

This article is a brief guide to enabling Auth+ for Public Profit brands, for both new and existing registered US or Canadian SMS campaigns in 8x8 Admin Console.
The primary objective of this is to prevent brand impersonation, which can lead to consumer fraud such as disinformation, smishing, and spoofing.
This is accomplished through brand personnel attestation via a 2FA email message to a brand’s business contact, as specified in the brand's profile.

Applies To

  • 8x8 Work
  • SMS Campaign Registration
  • Your Brand
  • Publicly Traded Companies
  • USA and Canada, Only

Procedure

Follow these steps to enable Auth+ for your Public Profit brand.
  1. Log in to 8x8 Admin Console.
  2. Click on SMS 
  1. Click Expand Details.
  1. Scroll down to Brand Contact Details.
  2. Verify that your Brand Contact Email uses your public company’s domain.
    • You may use the same Support Email Address as the Brand Contact Email address by ticking the Use support email for brand contact email checkbox.
    • You may enter a different Brand Contact Email address than your Support Email Address. In this case, make sure that this is not a distribution list, as the system will not accept it.
  3. Once your changes are complete, click Save.
IMPORTANT:
  • Free email address domains will not be accepted (i.e. gmail.com, msn.com, yahoo.com, etc).
  • You must have access to the Inbox of the assigned email address. Two-factor authentication (2FA) must be performed from the email which The Campaign Registry will send to this email address. 
  • Spam filtering: You may need to unblock emails from The Campaign Registry's email address to avoid issues with spam filters blocking the their messages.
    • noreply@auth.campaignregistry.com
  1. Once changes are saved, 8x8 will forward your authentication to The Campaign Registry (TCR). TCR will send you an email with step-by-step instructions to complete the email address setup.
  2. Once the email process is complete, and TCR has processed and approved your Brand, it should appear in 8x8 Admin Console > SMS as Verified, and you can then proceed to the next steps in the SMS campaign registration process.